Quality in the international business has a pragmatic interpretation as the non-inferiority or superiority of something. It is defined as fitness for purpose. Quality, especially for hand-crafted and handmade products, is a very perceptual, conditional, and subjective attribute. It may be understood differently by different people. Hence, quality control is an especially important part of international business.  

Several procedures, check points are in place to improve & monitor product quality standards. The company is ISO 9001:2015 certified and is in the process of achieving Six Sigma standards. Various international reputed brands & retail chains have already verified & approved the company’s stringent quality & production management systems. 

An independent Quality Assurance department ensures monitoring & controlling of product quality right from raw material and initial stages of production. The team of technically qualified professionals conduct regular quality checks at various stages of manufacturing and ensures that each product meets the specified quality standards. The company’s strength lies in the repeated orders from the existing customers across the Globe, as this is possible only by maintaining high quality and customer satisfaction standards.


Every item is 100% individually examined by a product checker prior to affixing of buyer brand logo, barcode, label in detail to ensure good quality. All our items are hand-made, making each one unique. For this reason, no two products look the same.

Quality Check